If your to-do list is growing but your clarity isn’t—
That’s not strategy.
That’s survival.
Somewhere along the way, we confused “doing more” with “doing it right.”
But real strategy doesn’t begin with a plan.
It begins with a pause.
And a hard look at what you’re chasing that’s quietly draining you.
We’re all taught to believe that strategy is about having a plan.
👉A big plan.
👉A bold plan.
A beautiful Notion page full of timelines, color-coded funnels, and KPIs.
But let me tell you something I learned the hard way:
Strategy isn’t about planning what to chase.
It’s about choosing what you’ll let go of.
The Lie of “More”
If you’re anything like me, you’ve tried chasing multiple things at once.
👉The podcast idea.
👉The side hustle.
👉The newsletter.
👉The product launch.
👉The Instagram growth.
The “you should be on YouTube!” advice from that one guy on LinkedIn.
And suddenly you’re running in 6 directions and still not moving.
You know what that feels like?
It feels like busy. But not aligned.
Like progress on paper but confusion in your gut.
And strategy — real strategy — begins when you stop asking:
“What else can I add?”
And start asking:
“What do I not want to become?”
Look at Apple
When Steve Jobs came back to Apple in 1997, the company had more than 350 products.
Know what he did?
He cut 70% of them.
No long-term plan. No new 10-year vision on Day 1.
Just one strategic decision:
“Let’s stop making things we’re not great at.”
That’s not just minimalism.
That’s strategy.
Because strategy isn’t about ambition.
It’s about focus with consequences.
My Strategy? One Truth at a Time.
I used to think I had to offer everything.
Courses. Copywriting. Coaching. Branding. Newsletters. Podcasts.
I was constantly tweaking plans, experimenting with formats, adding more “value.”
But I was also losing my voice.
Now?
I write.
That’s it.
Truths, one at a time.
In a way that speaks to one person — maybe you.
And that clarity didn’t come from planning more.
It came from choosing less.
A Question for You
What are you currently chasing that isn’t truly yours?
The algorithm?
The expectations of others?
The hustle-noise of everyone telling you what you should do?
What if you paused?
What if you stopped building plans for a minute…
And instead, decided what you’re willing to walk away from?
Because your real strategy?
It begins when you stop being everything for everyone.
And start becoming exactly who you’re meant to be — for someone who needs it most.
You Don’t Need More. You Need Less That’s Yours.
So no — strategy isn’t a plan.
It’s not the fancy whiteboard.
Not the 10-tab spreadsheet.
Not even the 90-day content calendar (though those help after clarity).
Strategy is the sacred decision to not chase what doesn’t feel like home.
And the courage to stand still, while everyone else runs after the next shiny thing.
If this made you stop and reflect, then maybe that’s your strategy whispering to you.
Listen.
