So you want to know about – 3 Free Digital Marketing Tools For SMEs and Startups.
So, first of all;
Let’s accept the fact that, it is very much expensive and time-consuming to build an online business without the help of digital marketing tools.
If you are planning to build a business model on the internet, then you must know about a few digital marketing tools.
For us, as a digital marketing company/agency it is always great to work with a client who has a basic knowledge about digital marketing, here what I mean is;
- The client knows the importance of keywords.
- They know a few tools that can generate and analyse keywords for them.
- They know how to do basic competitive research.
- Basic knowhow about google analytics.
- About posting on social media.
Now,
This blog is going to tell you about FREE digital marketing tools that can help you understand the digital marketing concepts.
You might have one question in your mind.
“Why do I need to know about these tools, when I am are ready to hire a digital marketing agency to do digital marketing for me?”
Let me tell you, why?
- You can give the required suggestion as and when required.
- So that you can always keep a check on the quality of the work being done by a digital marketing agency.
- It helps you analyse the report.
Moving on,
Let’s see about the tools that are FREE that can help you achieve this;
Keyword Planner.
You need to understand the functionality of keyword planner, so that;
- You can understand the estimated traffic being generated by the keyword.
- Know about the competitiveness of the keywords being used.
I have 2 suggestions for you.
- Google Keyword planner.
If it’s about keyword, google knows it all. To use google’s free keyword tool, you need to have a Google AdWords account. Follow this process;
- Visit https://ads.google.com/intl/en_in/home/
- Click on START ADVERTISING button and create a profile.
- In the top right corner, CLICK on the TOOLS tab settings icon, then under “Planning,” click Keyword Planner.
- In the “Find new keywords” search box, type or paste any number of KEYWORD and press “Enter”.
- Ubersuggest.
Ubersuggest is a keyword research tool and is acquired by Neil Patel (Global Digital Marketer) which uses Google’s autocomplete to produce/suggest good/relevant keyword ideas.
Visit: https://neilpatel.com/ubersuggest/
Google analytics.
There is not even one SEO optimised website in the globe which is not using google analytics code on the website. If you are doing SEO on google you need to install it.
Google Analytics, launched in November 2005 tracks and reports website traffic and its source.
You need to understand the working of google analytics, this will help you know how reports are being created and analysed.
Visit: https://marketingplatform.google.com/about/analytics/
SEMrush.
SEMrush is an SEO tool, which is being used to do the competitive analysis, and a few more things;
- You can do deep keyword research,
- Analyse the keywords and Keywords strategy used by your competition,
- Run an SEO audit,
- Check competitors backlink,
- Understand Looks for backlinking opportunities and lots more.
SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small.
