THE USEFUL ANSWER
This article preserves a 2022 email-software shortlist, not a current tested ranking. Compare providers against permission-based list building, deliverability needs, integrations and total cost. Recheck live product documentation before purchasing or migrating a customer list.
List contact volume, sending needs, required integrations and who will operate the tool.
Use consented test contacts to check forms, unsubscribe handling and the actual workflow.
Compare the relevant plan, contact tiers and migration effort, rather than a headline starting price.
Factual review: 16 October 2026. This is a historical 2022 shortlist, not a current ranking or hands-on comparison. Outdated forecasts and promised returns have been removed. Check each provider’s current feature and billing terms before subscribing.
Email marketing is one of the most important components of digital marketing, and if you are a blogger, or a digital marketer it is a must for you.
Email marketing is one of the most cost efficient ways to reach a target audience, or a present customer base.
To do email marketing you need a list of email ids, which you can build over a period of time by providing something helpful to your target audience.
In this blog we are going to talk about 4 email marketing tools, which are easy to use, effective and quite resourceful.
What is email marketing software?
Email marketing software can help you keep all of your email list in one place, create a landing page, and connect with your target audience.
If you do not have an email list then you can create one using the sign up forms or newsletter functions provided by these email marketing software.
Some providers offer a free plan or trial; availability, sending limits and paid features differ.
Top Email Marketing Software.
Here is the list of top email marketing software, these are four providers discussed in the original article.
Mailchimp.
Mailchimp allows you to reach your customers and helps you to achieve your business goals.
Mailchimp supports email campaigns and audience management. Its official pricing page, checked on 16 October 2026, lists a Free plan with up to 250 contacts and 500 monthly sends, subject to a 250-send daily limit. Paid features and regional prices vary. See Mailchimp pricing.
GetResponse
Get response is one of the most loved email marketing tools among the digital marketer community.
Get response allows you to :
Grow your audience
Engage with customers
Sell your knowledge
Boost online sales
Get response provides a personalized tools for everyone, you can be
- An entrepreneur.
- An online marketer.
- A marketing manager.
- Large companies.
You get it all;
- Email Marketing.
- Website builder
- Paid ads
- Sales funnels
- Pop up forms
- Autoresponders
- Marketing Automation
- Website tracking
- Live and on-demand webinars
- Transactional mail
- Dedicated Support
Feature availability depends on the selected plan.
GetResponse currently advertises a 14-day free trial. This replaces the old 30-day trial information. Check eligibility, included features and paid plans on the official trial page.
ActiveCampaign
Allows you to automate your email marketing campaigns, powered with professionally designed email templates. Active campaigns provides a drag and drop email designer tool that is manageable with a few clicks.
Active campaigns provide one of the best email marketing automation, allowing you to use segmentation and making targeting further easy.
ActiveCampaign markets its software to different types of business:
- Ecommerce company.
- B2C Companies.
- B2B Companies.
Helping them in
- Increase reach and engage.
- Nurture and educate.
- Convert and close.
- Support and grow.
Active campaigns provides
- Email Marketing Automation.
- Marketing Automation.
- CRM & Sales Automation.
- Landing page.
- SMS integration.
- Web personalization.
- Social media integration.
Can be easily integrated with;
- Salesforce
- Shopify
- WordPress
Active Campaigns Pricing strategy.
Provides a free trial version.
For paid version View the provider’s details
Mailer Lite
Mailer lite is considered as one of the easiest email marketing software to use, and considerably an economical one.
Mailer Lite Allows you to:
- Create email marketing.
- Grow email marketing.
- Optimize email marketing.
- Automate email marketing.
- Sell with email marketing.
Mailer Lite Provides:
- Email campaigns.
- Automation.
- Pop-ups.
- Website.
- Sell Digital.
Mailer Lite can be integrated with:
- E-commerce.
- Pop-ups.
- Landing Page.
- Sign up forms.
- CRM tools.
- Author tools.
- Featured tools.
Mailer Lite Pricing strategy.
As checked on 16 October 2026, MailerLite’s official pricing lists up to 250 active subscribers and 2,500 monthly emails on its Free plan. Trial features and limits are separate; check the current plan terms.
For paid plans View the provider’s details
Conclusion
These are my favorite pick for an email marketing software to be used in 2022. If you have not started yet, just go to any one of these and start creating your email list.
Sources and context
This is a historical overview, not a current hands-on ranking. Features, availability, prices and licensing can change. Check the linked provider documentation and test against your own requirements.
Sources provide product, policy or background context; the application framework above is an editorial recommendation. Links reviewed 17 October 2026.
Continue with more articles from Amit, or explore the current ways to work together.
