Snapdeal has certainly lost the war in the ecommerce industry, but what is really appreciated is their urge to stay alive in the industry.
They keep coming with video ads that maintain its relevance in the industry.
Here is a recent ad that says #BharatKoTaiyaarKartaHaiSnapdeal
This was very well conceptualised and connects with different demography, clothing is not an easy category especially when you are not a brand selling your own clothing ranges.
Watch the ad, you will love the complete packaging and certainly a lot to learn from the ad copy.
Click here to watch the ad
What I loved about the ad was the way they tried to connect their emotions with Bharat.