Social media is all over place and almost every second individuals are on social media platforms, spending hours and hours of their time engaging and interacting with others and consuming content from creators and influencers.
As a marketer what do we need or look for – An eyeball.
Right, that’s what we need.
Social media platforms like Facebook, Instagram, LinkedIn, twitter, and others are having 2 billion + daily users.
One of the major role that social media marketing plays is “It helps companies build awareness”.
Yes, a lot faster and cheaper than traditional form of marketing.
And the best part about this is, it treats every one equally.
You can be a big company or a startup and you can achieve a very fair share of eye balls and all that you need to do is keep sharing valuable content.
And, it can only work for you if post consistently on social media platforms.
How to define “CONSISTENCY”?
In simple words “Something that stays same” or “Something done regularly”.
Yeah, its that simple.
Consistency does not mean you need to do things on daily basis, No – A big no.
Its about first making a schedule and than following it on day to day basis.
Now you may have a question,
How to set up a schedule that gives results?
Answer to this question is simple, “It depends on what you want to achieve out of it”.
Yes,
- Are you on social media just to maintain presence?
- Are you on social media to create a community?
- Are you here to generate leads?
- Are you on social media to build your customer base?
- Are you here to educate your client base?
What is your purpose?
If you want to achieve any long term goals, you need to make sure that you put a daily dedicated efforts, if you believe that you will be posting on any given time with an odd gaps between 2 posts, let me tell you this – Your posts will not grow.
There is certainly no way you can grow on social media platforms without being consistent for at least 6 months.
Remember, the more you present yourself in front of your target audience – the more you become visible and the probability of your growth increases.
Moving on.
I personally believe that you should be posting on at least 3 social media platforms.
Now, there is no hard and fast rule for which one to choose and which one to leave, but a mix of 3 where your target audience spends most of his/her time is always appreciated and gives the best result.
Every niche has its own target audience using different social media platforms, here is the list of platforms and the activity that you should be putting on.
- Facebook – 2 to 4 daily posts (Pics/Videos)
- Instagram – 1 to 3 daily posts (Pics/Videos/reels)
- LinkedIn – 1 to 3 weekly posts (articles/Pics/Videos)
- Twitter – 12 + daily tweets
- Pinterest – 3 to 4 daily posts (Pics/Infographics)
- YouTube – 2 to 3 daily posts (Videos/posts)
- Snapchat – 5+ daily pics.
Let me be clear, there is no upper limit for the number of posts you make.
But, I would recommend you to maintain a balance between the number of posts on each platforms. Do not over burn yourself.
Understand that each and every individual has his/her own limitations.
Do not spend all of your time on making and posting content only – Remember Engagement matters.
NOTE: Maintain time slots for your posts. Do not experiment much with that.
